Is The Whisky Boom Officially Over?
A few years ago, finding a bottle of Lagavulin 16 below €100 felt increasingly unlikely. Today, prices have fallen, older Diageo Special Releases are appearing at more attractive levels and distilleries across Scotland are adjusting to softer demand. After more than a decade of relentless growth, the whisky industry appears to be entering a new chapter. The question is no longer whether the market has changed, but what that change means for drinkers, collectors and the distilleries shaping whisky’s future.










