Martijn van Opstal

Bourbon explained illustration with American flag, distillery, corn and oak barrel in vintage oil painting style

Bourbon Explained

Bourbon is one of the most distinctive whisky styles in the world, defined by strict rules and bold flavours. In this guide, discover what makes bourbon unique—from mashbill and climate to virgin oak casks, proof, and key classifications like Bottled in Bond and Single Barrel.

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Watercolour illustration of a wealthy gentleman drinking whisky beside stacks of cash, representing rising whisky prices and premiumisation in the whisky industry answering the question: Why is Whisky so Expensive?

Why is Whisky so Expensive?

Whisky prices surged over the past decade, driven by premiumisation, global demand, and collector hype. But in 2025, the market is shifting. Core bottles like Lagavulin 16 and Blanton’s are becoming more affordable again, while luxury brands continue pushing higher. So what’s really happening—and is whisky finally becoming good value again?

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